Sonic Logos: What are they and why does my brand need one?

Have you ever played the logo game?

The one where you are faced with a logo, and you must name the brand. Were you surprisingly good at it? I was, and I really didn’t expect to be. Well, that’s because our ability to associate symbols and senses with ideas or personalities is extremely astute. We remember the way a sound makes us feel, much like how a smell can transport us to a childhood memory, and a symbol can warn us of danger or give us instruction. Words are great, but they’re not everything.

The fanfare at the beginning of a movie makes us excited to snuggle up and relax. An ethereal hum snaps you into game mode as you grab the controller. A specific ring can alert you to a business video meeting you forgot about. All these cues are happening all the time, and with our help you can guide the cues to a positive connection.

A sonic logo, done right, is a perfect blend of visual and audio that doesn’t last too long in duration but leaves a lasting impression on your customer. A cut above the static logo, made using unique sounds that relate to you, the sonic logo allows your brand to say more.

Whatever it is that your company is communicating, sonic branding is an unspoken signal that reminds the customer of who you are and your association to them.

To create a sonic logo, our composers dive into your world; the history, the future goals, the nuances, all the ideals, building blocks and values that you represent. These character traits are what informs your sonic branding. Your brand standards are no longer confined to a colour and a font, you have the world of sound at your fingertips to tell a once muted part of your story. And our composers are here to help you tell that tale.

Check out some examples of sonic logos that our composers have created (including our own) and get in touch to get one tailor made for you.